How They Used Human-Centered Design to Build a Scandinavian Villa in Asheville

In just a moment you’ll meet Hillary and Jason DeMeo — the creators of the IROX ONE, a Scandinavian modern retreat in Asheville, North Carolina.

Hillary and Jason are serial entrepreneurs.

A few years ago, the couple left their respective day jobs to go all in on an idea they had dreamed about for years. 

And that idea was to start We Are Curio —  a creative studio built for explorers and innovators.

Hillary and Jason have consulted with incredible brands like Disney, NASA, the Orlando Magic, and Chick-fil-A within the context of We Are Curio, but the couple always dreamed of expanding their work into the hospitality space.

Tune in to hear the remarkable story of why this dynamic duo built the Irox Living brand and how they brought their first property, the IROX ONE to life. 

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