Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Monday Mar 06, 2023
Monday Mar 06, 2023
Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays.
On this third episode Zach covers all things Email A/B testing!
Email A/B tests are incredibly important...yet many Airbnb hosts and hospitality entrepreneurs fail to conduct them regularly.
I did a recent poll with some of the hosts in the space whose brands I respect the most and asked if they’ve run A/B tests to their email lists and 95% of them said no!
Testing is INCREDIBLY important if you want to grow as a hospitality marketer — and, as far as I’m concerned, if you’re collecting guest emails to increase your direct bookings or to communicate with them after their stay, you are, in fact, a hospitality marketer.
Now the reason folks don’t A/B test their emails typically comes down to time…
Well folks, I’ve got some great news for you! I've taken the time to come up with 10 different email A/B tests that you can (and should) test out.
These are fun! And pretty creative(ish) — if we do say so ourselves. If you use any of them, be sure to let us know which version won!
Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at zach@sponstayneous.com .
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com. Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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