Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Monday Feb 20, 2023
Monday Feb 20, 2023
Welcome to another Marketing Mondays on the Behind the Stays podcast feed!
In this episode we chat ALL about SEO and how Airbnb hosts can leverage the power of great keyword research to increase their organic rankings on Google.
In today's lesson we share a lot of screenshots and data...so...you MAY wish to WATCH this episode on YouTube, which you can do here: Stream Marketing Mondays on YouTube.
In this 30-minute power episode you'll learn:
- How to find and target keywords that align with your short-term rental brand
- How to out-optimize pages ranking higher than yours
- How to splice your target keywords into headers on your website
We also use Field & Lake as a case study during this episode...discover the incredible brand their founder, Sara Roitman, is creating by visiting their website, following them on Instagram, or booking one of their stays below:
Subscribe to Behind the Stays wherever you get your podcasts. Subscribe to Sponstayneous to get the best last-minute deals and upcoming steals on Airbnb.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
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