Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
This episode is brought to you by StayFi!
StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Meet Mark Simpson — the founder and CEO of Boostly, the leading direct booking website builder for STR and vacation rental hosts.
Mark literally grew up immersed in the hospitality industry. His family lived on a 200 acre farm in Scarborough, England where they ran a bed and breakfast and farm-to-table restaurant for folks around the UK looking for a relaxing getaway from the city.
After a career as a football, or as we call it here in the states, soccer coach, Mark wound up returning to the farm to help usher the family business into the 21st Century. And while he couldn’t have known it at the time, this move would wind up laying the groundwork for Mark to become one of the most trusted and inspirational voices in hospitality.
Tune in to hear the story of how Mark recognized a massive opportunity to help STR owners and operators build and scale their businesses, reduce their reliance on OTAs like Airbnb, and increase their portfolio’s revenue.
In this episode we talk about:
- How Tim Ferris’ 4-Hour Work Week inspired Mark’s entrepreneurial spirit
- Why he bought a billboard in Times Square with has face on it and the words “I’m the guy Airbnb doesn’t want you to know about”
- His content marketing playbook which has garnered him tens of thousands of followers across LinkedIn, Twitter, and Instagram
- His hot takes on the future of travel and hospitality
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