Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Friday Sep 27, 2024
Friday Sep 27, 2024
Meet Arthur Colker, the founder of StayFi,a marketing platform for short-term rental hosts and operators.
Arthur and I explore the evolution of marketing in the vacation rental industry. Since StayFi's inception back in 2018, Arthur has observed a dramatic shift in how hospitality entrepreneurs and property managers approach marketing, especially as reliance on OTAs like Airbnb has become less sustainable.
Arthur and I discuss
- The rise of direct booking strategies and the importance of diversifying demand channels.
- Creative ways property managers are generating ancillary revenue, from upsells to unique guest experiences.
- How StayFi is empowering short-term rental operators to build email marketing campaigns that capture guest data and drive direct bookings with minimal effort.
- The role of social media versus SEO and other marketing channels in 2024.
- And so much more
Whether you're a vacation rental host with one property or a property manager with a large portfolio, this episode is packed with actionable insights to help you future-proof your business.
This episode is brought to you by StayFi. StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi.
The best part is that once you have their information, you can use StayFi’s email and text marketing tools to keep in touch and make sure they become a guest for life.
Head on over to StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Want to book a consulting brainstorm with Zach?
Send him an email directly at zach@staywatch.ai or complete this payment link and get immediate access to his schedule where you can book some time with him!
About the Show
Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai
Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.
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