
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes

Friday Apr 03, 2026
Friday Apr 03, 2026
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
Hotel executives are finally admitting what’s been true for years: discovery is no longer happening on their platforms. It’s happening on social, in group chats, and increasingly through AI. If you’re not part of the inspiration phase, you don’t exist.
At the same time, food is stepping into the spotlight as a true demand driver—not just an amenity. From chef-led concepts to destination restaurants, hotels are betting big on F&B to differentiate, drive rate, and create relevance. But with thin margins and fierce competition, most will underestimate how hard it is to win.
And then there’s loyalty. New data suggests travelers care more about trust, recognition, and real value than price alone — exposing just how outdated many loyalty programs have become. Points aren’t enough anymore. Guests want to feel known.
We break down what all of this means for operators, brands, and investors—and why the hotels that win next won’t just distribute demand… they’ll create it.
This Week in Hospitality is presented to you by Journey.
Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.
If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
Key Topics & Timestamps
00:00 — Intro
06:39 — Story #1: Discovery Moved Upstream
32:16 — Story #2: Hotels Bet on Food as Identity
47:15 — Story #3: Trust Beats Price
56:01 — Spice of the Week
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/

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