Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
Episodes
Jul 31, 2026
Jul 31, 2026
1 hr 3 min
Sonder is back — sort of. Eight months after going bankrupt and stranding guests mid-stay, the brand name has been bought by a Vancouver affiliate firm that paid for one thing: search equity. The buildings are gone. The trademarks and 70+ domains remain. And because large language models still route travelers to Sonder’s optimized pages, that name is now targeting $100M in gross booking value over the next year. We get into what it means when a dead brand outlives the company that built it.
Then: Fora’s $1B valuation. The travel advisor platform keeps scaling the human-agent model — but the team digs into the product it hasn’t built yet, and why the “ShopMy for travel” affiliate layer is still wide open for creators who aren’t full-time advisors.
We also break down Google’s AI travel play. Fresh off its Q2 earnings call, Google is using travel to sell Wall Street its AI ad story — Direct Offers, IHG partnerships, AI Mode crossing a billion users, and checkout infrastructure that could let travelers book without ever leaving the search box. The question for operators: is Google becoming rented land, and a direct-booking competitor, at the same time?
Plus, The Odyssey effect. From Petra to the “White Lotus Four Seasons” to Bangkok’s Hangover Hotel, we get into how films turn destinations into demand — and what hoteliers should actually do about it.
Hosted by Zach Busekrus with Ben Wolff, Scott Eddy, and Edwin Kramer.
Like, subscribe, and let us know which story you’d unpack further.
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This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
—
Key Topics & Timestamps
00:00 — Intro
06:02 — Story #1: Sonder's Brand Gets a Second Life Through AI Search
17:51 — Story #2: Google Wants to Own the Entire Hotel Booking Journey
32:16 — Story #3: The Odyssey Is Creating the Next Travel Boom
45:11 — Story #4: Is Fora Really Worth $1 Billion?
59:22 — Spice of the Week
—
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jul 28, 2026
Jul 28, 2026
55 min
Connect with Glenn: linkedin.com/in/glennhaussman
Explore "No Vacancy": https://novacancynews.com/
Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/
Apply to join the Journey Alliance: http://journey.com/alliance/
—
Meet Glenn Haussman — thirty years in hospitality media, a decade helming No Vacancy News, and one of the most recognized voices this industry has ever produced. He's been in the rooms, on the stages, and behind the microphone longer than most people in this industry have known what a podcast was. He's not just a journalist. He's a mirror for this industry, and he's seen enough cycles to call out the patterns most people are still too caught up in to notice.
We sat down together with no real agenda and covered a lot of ground. How to make Virgin Hotels cool again. Why Disney wins at hospitality but can't seem to crack the hotel business. The biggest opportunities sitting right in front of independent hoteliers today. Why the casino industry and the hotel industry keep operating in separate silos when they have everything to learn from each other. The future of creator-led businesses in hospitality. And why Glenn Haussman has seen Phish perform hundreds of times — which, once he explains it, makes complete sense.
We also got into the craft. What it actually means to listen in an interview. Why the magic lives in the moment you didn't plan for. And what it took to go independent in 2016, when convincing a hospitality executive to sit in front of a microphone without a notepad was still a genuinely hard sell. Thirty years in and Glenn is still going places this industry isn't ready for yet. This one hit different. Stay with us.
Jul 24, 2026
Jul 24, 2026
1 hr 9 min
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
Hilton CEO Chris Nassetta went on record defending the brand's 28-property portfolio — and the panel has thoughts. Is the multi-brand arms race really about guests, or is it just an elaborate play for developers and distribution?
Edwin makes the case that independent hotels have a competitive advantage no loyalty algorithm can replicate. Scott drops the hottest take of the episode: loyalty points have become hush money for operational failures. And Ben shares a story about a boutique hotel that turned a jackhammer nightmare into a lifelong brand loyalist — no points required.
Then the World Cup post-mortem. Bank of America's final numbers are in — $20 billion pumped into the U.S. economy, RevPAR up 90% in Kansas City, 55% in San Francisco. Miami crushed it. But three separate properties reached out to Scott after the final whistle with the same question: now what? No social strategy. No post-event plan. No follow-through. The panel unpacks what hotels actually got right, what they blew, and why this should be a wake-up call for independent operators ahead of the 2028 Olympics.
And to close it out — a game. It's Route 66's 100th anniversary, and CoStar toured the surviving motels still operating along the highway. The panel plays Keep, Kill, or Reimagine across six properties. Clark Gable's old room, a freshly rehabbed motor court with a paint can still in the bathtub, and a pink-walled Santa Monica hotel sitting on land worth more than the building. Scott wants to build a diner on everything. Edwin wants to preserve the soul. Ben's doing the math.
—
This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
—
Key Topics & Timestamps
00:00 — Intro
12:07 — Story #1: Hilton’s 28-Brand Defense and AI’s Loyalty Shift
33:15 — Story #2: Did the 2026 World Cup Actually Deliver for Hotels?
43:23 — 100 Years of Route 66: Motel Draft (Keep, Reimagine, Kill)
—
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jul 24, 2026
Jul 24, 2026
1 hr 15 min
This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it happened — the 25-minute brainstorm, the one phone call to get sign-off, and what came after when the whole thing blew up overnight.
Then we get into the Ennismore story. Skift's Rafat Ali floated a thought experiment this week that reads less like an op-ed and more like a deal memo left on the wrong desk — a potential distribution and loyalty partnership between Airbnb and Accor's lifestyle hotel subsidiary ahead of a $3.7 billion IPO. Ben, Edwin, and Scott dig into whether the math actually works for owners, who benefits more, and why Wall Street keeps struggling to put a number on cool.
And finally — Vrbo is launching sponsored listings. The beta is live. The full rollout is coming. And if you've been around long enough to remember what happened when organic reach died on Meta, you already know where this is going. Scott's spice of the week ties it all together: four stories that seem unrelated until you realize they're all asking the same question. How do you earn trust at scale? And what happens to the brands — and the platforms — that can't figure that out?
—
This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
—
Key Topics & Timestamps
00:00 — Intro
03:18 — Interview: Norwegian Air's Viral Women's Euro Campaign
26:53 — Story #1: Airbnb and Ennismore Hook Up
33:47 — Story #2: The Slow Death of Organic Discovery on Vrbo
39:52 — Story #3: South Korea Could Strip Hotels of Stars for Price Gouging
1:04:47 — Spice of the Week
—
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jul 24, 2026
Jul 24, 2026
1 hr 1 min
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
James McBride, Co-Founder & CEO of NIHI Hotels, joins the core four for a wide-ranging conversation on what it actually takes to build a legendary independent hospitality brand — from the jungles of Sumba to the halls of the Ritz-Carlton.
James traces his career across some of the most storied names in luxury hospitality — Ritz-Carlton, Rosewood, the Carlisle, YTL — before partnering with Chris Burch to build NIHI Sumba, now widely regarded as one of the world's most exceptional and emotionally resonant hotel experiences. He breaks down the difference between operating inside a behemoth brand versus building something from scratch, and what it really costs — personally and professionally — to go independent.
The conversation covers demand creation in the pre-algorithm era (think hot cookies at Malaysian airports and a chef moonlighting as a "technology butler"), how a yoga teacher ran NIHI's Instagram for its first five years, and why NIHI's most viral post — horses casting shadows on a beach at sunset — gets mistaken for AI-generated content daily. James also shares his philosophy on guerrilla marketing, the power of generosity as a brand strategy, and why scarcity may be the most underutilized asset in luxury hospitality today.
On the business side, James gets candid about partner selection, equity, the emotional toll of betting on yourself, and what independent operators consistently get wrong: great product, poor storytelling. He argues that the GM running a flagged property matters more than the flag itself — that soul can't be systemized, only lived.
A masterclass in brand building, emotional hospitality, and the courage it takes to build something the world hasn't seen yet.
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jul 21, 2026
Jul 21, 2026
55 min
Connect with Colin: linkedin.com/in/colinjamesnagy/
Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/
Apply to join the Journey Alliance: http://journey.com/alliance/
—
The luxury hotel boom of the last decade produced more five-star rooms, more high-end brands, and more capital chasing premium travelers than any period in modern hospitality history.
It also produced a lot of hotels that feel exactly the same.
Colin Nagy has spent nearly a decade covering the business of luxury travel for Skift while leading global brand strategy for Instagram and Threads at Meta. He sits at a rare intersection — deeply inside the world of brand, culture, and consumer behavior, and deeply inside an industry he genuinely loves. That combination makes him one of the most clear-eyed observers working in hospitality today.
In this episode, Colin and I dig into why luxury has optimized itself into sameness — and more importantly, what the brands getting it right are actually doing differently. We get into the role hospitality plays in a world where AI is accelerating isolation and people are hungry for real human connection. We talk members' clubs — the ones worth betting on and the ones burning through capital without a clue. We get into the macro disruption question most operators aren't asking loudly enough. And we talk about what world building actually requires — and why so few brands are willing to do the work.
Colin isn't cynical about any of this. He's demanding. There's a difference. And if you care about where this industry is headed, this conversation will sharpen how you see it.
Jul 14, 2026
Jul 14, 2026
49 min
What if the technology helping independent hotels compete with the biggest brands in the world shouldn’t feel like technology at all?
Cloudbeds serves tens of thousands of properties across more than 150 countries — giving its team a uniquely expansive view into how independent hotels are performing, what operators are struggling with, and how the way travelers discover and book stays is rapidly changing.
In this episode, Zach sits down in person with Rafael Blanes, Chief Growth Officer at Cloudbeds, and Sébastien Leitner, VP of Partnerships, to unpack why they believe this is one of the most exciting moments yet to be an independent hotelier.
Rafael and Sébastien explain why the traditional PMS is evolving into something much bigger, how fragmented hotel data prevents operators from making confident decisions, and why the industry’s obsession with “AI” may be getting in the way of solving the problems hoteliers actually care about.
They also share a look at Ask Signals, a conversational tool that could allow operators to ask questions of their property data, generate reports in seconds, receive explainable pricing recommendations, and eventually get a proactive daily briefing before arriving at the hotel.
The conversation also explores why OTAs can actually help hotels generate more direct bookings, what independent properties must do to compete with the marketing machines of major flags, and why operators should never treat an OTA guest differently from someone who booked direct.
Finally, Rafael and Sébastien share the story behind the Cloudbeds Collection — a portfolio of 100 distinctive independent properties around the world — and why Cloudbeds selected Journey as its loyalty partner to help those hotels share guests, strengthen direct relationships, and offer the benefits of a global loyalty ecosystem without sacrificing what makes each property different.
You’ll also hear why the next hotel Rafael builds will almost certainly have a marina, how Sébastien prepares a five-day roast chicken, and the remarkable story of the technology partner who worked through the night to help former Sonder properties keep their doors open.
Alright friends, without further ado, get ready to meet Rafael and Sébastien.
—
Behind the Stays is brought to you by Journey — a loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks at boutique hotels, private residences, landscape hotels, glamping retreats, and so much more.
Behind the Stays is hosted by Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur with a stay, or a collection of stays with soul, we’d love for you to apply to join the Alliance at journey.com/alliance.
Jul 3, 2026
Jul 3, 2026
1 hr 27 sec
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
Zach, Scott, and Edwin dig into three stories reshaping the industry this holiday week. First: Skift's The Big Squeeze Part 2, which spotlights a family in Iowa who let their Wyndham franchise expire, renovated their Super Eight, and beat their old revenue numbers — no flag required. With 1,200+ economy agreements hitting end-of-term by 2030, the off-ramp is more viable than ever. Then: Bass Pro Shops quietly acquiring Cheeca Lodge in the Florida Keys for a reported $300M — a masterclass in brand ecosystem building that's staying firmly in its lane. Finally: Brian Chesky's reported shadow AI lab, what it says about the limits of building inside a public company, and why the chat interface might be the wrong bet entirely. Spice of the week: Edwin on why budget season is the moment to rethink your AI staffing strategy, Scott on hospitality's leadership crisis (not labor crisis), and Zach on why the World Cup turned out to be anything but a non-event.
This Week in Hospitality is presented to you by Journey.
Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.
If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
Key Topics & Timestamps
00:00 — Intro
07:11 — The Economy Hotel Franchise Revolt
24:36 — Bass Pro’s $300M Resort Bet
35:56 — Airbnb Founder’s Secret AI Lab
45:03 — Spice of the Week
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jun 26, 2026
Jun 26, 2026
1 hr 14 min
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
Sean O'Neill of Skift joins the roundtable this week for a conversation that cuts straight to the fault lines running through the hotel industry right now — distribution versus identity, brand proliferation versus brand meaning, and the wellness promise versus wellness delivery.
The panel leads with Pali Society's decision to bring its 16-property California portfolio into Marriott's Design Hotels ecosystem — the single largest addition in the program's history. Edwin draws the line everyone in the independent space is afraid to say out loud: using Marriott as a marketing channel is smart; slowly operating for Marriott guests instead of your own is how you lose the thing that made you worth joining in the first place. Scott is blunter: "Every owner in the world loves independence until they have empty rooms."
From there, Sean's own Hilton story lands on the table. Hilton's new CDO is signaling five or six organic brands are coming — and a trademark filing, locked domain, and placeholder social accounts are already pointing toward a lifestyle concept called "Tortoise." The group debates whether the major brand groups, Hilton included, are actually delivering on their supposed superpower. Sean's take: in an AI-discovery world, the question isn't how many brands you have — it's whether any of them mean anything.
The conversation gets sharper on wellness — a category where nearly everyone claims the space and very few actually own it. Ben makes the obvious argument: if Oura can sync with fitness apps, why can't Canyon Ranch pull your health data? Edwin adds the counterweight — the freedom to do nothing is the next frontier that nobody's building for.
Plus: Soho House gets called out for failing to remember Edwin's green tea order after ten years, Scott's Venice discovery about a pool built in feet instead of meters, and Zach's verdict on San Antonio as the most underrated hotel market in America.
This Week in Hospitality is presented to you by Journey.
Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.
If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
Key Topics & Timestamps
00:00 — Intro
38:13 — Story #1: Palisociety Joins Marriott’s Design Hotels
49:52 — Story #2: Hilton’s New Brand Factory
01:01:51 — Spice of the Week
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/
Jun 19, 2026
Jun 19, 2026
1 hr 16 min
Subscribe to This Week in Hospitality wherever you get you podcasts:
Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
Youtube - https://www.youtube.com/@ThisWeekinHospitality
This week opens in full TWIH chaos: Zach and Scott are somehow a mile apart in San Antonio and still not together, Ben is on the Connecticut shore debuting smarter-looking glasses, and Edwin is back in Barcelona sweating through a muted AC situation.
Then the guys get into the real stories moving hospitality. CoStar and Tourism Economics upgrade 2026 RevPAR forecasts, but the panel is skeptical. Luxury keeps pulling away, select service is stuck below inflation, and Ben argues the real problem is product-market fit: too many boring midscale hotels charging more without giving guests a reason to care. Edwin warns that the rush into luxury could create a wave of copy-paste properties that look expensive but mean nothing. Scott lands the bigger question: are we measuring industry health while ignoring the health of the guest experience?
From there, Marriott hits 10,000 properties with the JW Marriott Ranthambore in India — and the milestone becomes a debate about scale, owner trust, Bonvoy economics, and whether loyalty programs are quietly becoming financial institutions. Edwin points to owners pushing for a bigger slice of Marriott’s credit-card and loyalty revenue, while Ben argues younger hoteliers may not see the same value in flags that previous generations did. The crew digs into whether AI, better data, and a more independent-minded generation of owners could start cracking the big-brand moat.
In What’s in Your DMs, Ben is seeing a wave of narrative-driven independent hotel projects, Scott hears from a travel advisor whose clients are bringing AI-generated itineraries for human validation, Edwin is getting flooded by designers looking for work, and Zach admits he built a Claude agent to help find better podcast guests.
Finally, Edwin breaks down Amsterdam’s tourist-tax fight, where the city is pushing toward a 20% tax by 2030 and hotel leaders are moving from dialogue to lawsuits. The group debates overtourism, whether cities want visitor revenue without visitor relationships, and why Europe is starting to feel materially more expensive for travelers.
Spice of the Week closes with World Cup infrastructure chaos in Miami, six-hour stadium commutes, and Ben’s Messi doppelgänger moment.
This Week in Hospitality is presented to you by Journey.
Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.
If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance
Key Topics & Timestamps
00:00 — Intro
06:51 — Story #1: CoStar’s Hotel Forecast Reversal
24:00 — Story #2: Marriott Hits 10,000 Hotels
46:50 — What’s In Your DMs: AI Travel Planning & Independent Hotel Momentum
1:00:13 — Story #3: Amsterdam’s Tourist Tax Revolt
1:11:22 — Spice of the Week
Your Hosts:
Zach Busekrus — Journey
LinkedIn: https://www.linkedin.com/in/zachbusekrus/
Instagram: https://www.instagram.com/behindthestays/
Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy
LinkedIn: https://www.linkedin.com/in/mrscotteddy/
Instagram: https://www.instagram.com/mrscotteddy/
Ben Wolff — Founder of Onera & Oasi
LinkedIn: https://www.linkedin.com/in/ben-wolff/
Instagram: https://www.instagram.com/iambenwolff/
Edwin Kramer — Luxury Hotelier Consultant & Former GM
LinkedIn: https://www.linkedin.com/in/edwinckramer/
Instagram: https://www.instagram.com/edwinkramer/